founders.menu 033 » how to build lead magnets to grow SEO traffic

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TOPIC: BUILD CUSTOM LEAD MAGNETS
It’s not a secret that lots of free tools like PNG Converters, MP4 Compressors and so many more similar items are great ways to drive traffic for your website if you can sequence off of high-impact keywords that are tangential to your business. PALLYY does a great job at this if you look closely. But how can you? Here are some simple steps for you to build a lead magnet that could potentially generate growing search engine-based traffic:

1. Find keywords with high traffic and low keyword difficulty.

2. Build that lead magnet as a free tool to solve exactly 1 problem the prospect is looking to solve immediately.

3. Ensure the free tool is linked to your main product on the same domain with this schema: yourproduct.com/tools/yourtool.

4. Link to the free tool from your website footer to ensure internal backlinks are growing to distribute link juice on your website.

5. Go to Search Console and request indexing, then refine the copy and technical page structure based on search results.

If you do not have the technical capacity to build something like this, you can always use no-code tools like make.com with your tech stack to work well. Once you prove this works as an MVP, you could hire a developer on Fiverr or UpWork to build it out natively and move on to build the next lead magnet.

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