027 » 29x new ingredients added

Smallify your abstract goals, apply the Minto Pyramid to practice clear communication and get inspired by the success rate of Peter Levels.

Happy Sunday. ☼

Read time this week → 5.97 minutes.

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Starter » take bite-sized action

So you’ve got your vision. Does it often feel daunting and out of reach? I’ve been there, we’ve all been there. A healthy antidote is to break down that vision into small goals that eventually lead to that goal of building a unicorn, founding your own company or whatever it is – reframe your mind like this. ↓

  • Want to make millions? → Make $1000 first.

  • Want to lead 20 people? → Manage yourself first.

  • Want hockey stick growth? → Get 10 customers first.

  • Want to attract investors? → Generate steady revenue first.

  • Want to scale globally? → Dominate your local market first.

  • Want to build a strong brand? → Earn 100 positive reviews first.

  • Want to automate processes? → Optimize 10 manual tasks first.

To get even more specific: you might have a yearly goal, which could translate into quarterly goals – one of these goals could look as follows. ↓

Each of the items below reaching $5K MRR is the key result that we are looking to achieve as a smaller goal leading up to that bigger quarterly goal (almost like OKRs yes). So if you go through this process of "reverse engineering” your goals, you will quickly get a lot more security to build up the tangible momentum to reach those goals in the next week, month and years to come. And that’s exactly why you should smallify your goals: to design your efforts in a way that you feel that momentum continually building. It’ll take time, but trust it will come once you set your mind to this process – try it!

» Act to achieve the smallest thing first. «

(I am building a Notion-based Project OS that has this logic built in. If you would like to have it, reply to this email and I will get you early access)

Main course » update

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