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founders.menu 019 » fourteen fresh streams and reads added

Dive into the a mental model to support your customer discovery process and try leading with your value upfront when writing/structuring content.

Happy Sunday. ☼

Read time this week → 6.1 minutes.

A warm welcome to 8x new subscribers who got a template, an account or signed up directly for the founders.menu newsletter – it’s great to have you!

Starter » a mental model

Customer Discovery Signals ↓

To achieve Problem-Solution-Fit, you need to conduct interviews with prospects so you can build something people actually need. Customer Discovery is dependent on the emotional vulnerability of the interviewee, so your skill as an entrepreneur depends on how well you can translate what you hear & learn into actionable insights across three pillars:
1. Obstacles → indicate areas where people experience a pain or problem.
2. Goals → always exist before people consider a product. They relate to the jobs to be done and possible gains people are after.
3. Actions → Do they care enough that they did something to overcome the obstacles? and did they succeed?

In order to find valuable obstacles, goals and actions of customers, you need to formulate good unbiased questions, which can lead you to insights you can trust to be true. Good questions… make sure your questions explore the interviewee's past, seek out authentic personal experiences and avoid misunderstandings via hyper-specificity.

by Julian Paul

Ponder this →  what obstacles, goals and actions are prospects experiencing with your product? Don’t know? Interview to them.

If you want to read a long-form article, you can also read this article:

Main course » founders.menu update

ϟ Tools

䷀ Reads

⦿ Streams

⟐ Templates

625 [-]

93 [+9]

25 [+7]

9 [-]

䷀ Reads – update highlights

  1. The 25 most successful shark tank products – After 14 seasons only some of the business ideas have been good enough to earn investments from the show’s Sharks and achieve success.

  2. The product-led growth flywheel – Leading with the product (versus sales or marketing) means that the product experience begins earlier. This is how. MEMBERS

  3. See-Do-Feedback Loop– These basic steps form a loop that can allow you to learn any skill or subject.

  4. The TEA framework of productivity – How to manage your time, energy, and attention rather than fall privy to complex productivity systems.

  5. Your growth strategy should align with your company's strategy – Why you should perfectly aling company strategy with growth strategy and how to actually do it at various different growth phases. MEMBERS

  6. What is a good growth rate? – Benchmarks and insights from the world’s best investors and what they expect at each stage of the business.

  7. The 4 steps to becoming indistractable – Overcoming distraction is the struggle of our time. Here’s how to manage your wandering mind.

  8. The aggregator business model – Taxis, hotels, groceries, insurance, travel and many other industries now have a dominant aggregator and this is exactly how that works. MEMBERS

  9. How to ensure your startup builds relevant solutions to real problems – A proven strategy to acquire customer knowledge by speaking with users to understand their needs and build a product around resulting insights.

⦿ Streams – update highlights

  1. How Softr reached 400k users – How Mariam reached 400,000 users with Softr, a no-code platform that people rave about.

  2. How Causal survived near death – How Taimur generated $750k ARR in less than a year, after they did one strategic change. MEMBERS

  3. From $0 to $250k in 3 months with a bot – How the startup incident.io made 250,000$ in less than 3 months - starting with a bot.

  4. Stanley Cup CEO Terence Reilly's Marketing Masterclass – The Stanley Cup phenomenon definitely fits the bill and is a masterclass in the power of well timed marketing and brand hype. MEMBERS

  5. Managing tentpole launches at Gumroad – A chat with Josh from Baremetrics about our product development document and how we manage large launches.

  6. Things that don't scale w. Dalton Caldwell and Michael Seibel – Learn about the early day software hacks that weren't meant to scale for companies like Google, Facebook, Twitch, and imeem.

  7. Rick Rubin shares his secrets for creativity – Rick Rubin reveals how to make great art, become a better collaborator, and discover ideas floating through the universe. MEMBERS

All templates got a unified design

It took a while, but the 6x free templates are now all in the same design, so the founders.menu brand is recognisable across all channels. :)

What’s next? Item detail pages for each ingredient. Generating 700+ unique pages for each item is proving more difficult than I anticipated.

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